Sustainable Jeans: You should know these fair denim brands

Jeans are one of the most popular pieces of clothing for people. But did you know that jeans are quite harmful to the environment? That's why we're showing you cool denim brands that produce sustainably and fairly.

The topic of environmental and climate protection is currently becoming more and more important all over the world. And sustainability is already a big topic in the fashion industry. Sustainable jeans in particular are currently all the rage. Rightly! Because jeans are a huge burden on the environment.
Did you know, for example, that to produce a single pair of jeans, a cut of 8.000 liters of water are required? Then there are the millions of tons of chemicals that are required for the production of denim pants. Jeans with a destroyed or used look are extremely harmful to the environment. To make the pants look as old and worn as possible, they are literally destroyed with the use of even more water and toxic chemicals.
Some fashion labels have already recognized that this cannot go on like this. They pay attention to fair working conditions, do not use any toxic chemicals in the manufacture of jeans and waste fewer resources. We introduce you to five jeans brands that prove that fashion can be beautiful and at the same time sustainable and fair.

That's why sustainable jeans are better for the environment

Jeans are one of the most polluting items of clothing in the entire fashion industry. A big problem with growing cotton is the use of toxic pesticides and insecticides. These chemicals not only harm the animal and plant world, but also get into natural waters via wastewater and thus contaminate our drinking water.

Added to this is the enormous water consumption needed for the cultivation of cotton. Alone for a single jeans are about. 8th.000 liters of water needed. Through the artificial irrigation of the fields, many countries lead to a drinking water shortage and the sequitus of the floors. But not only the cultivation requires a lot of water. Also coloring the jeans is a big problem. To resolve the denim dye "indigo " again, health-hazardous chemicals such as arsenic, lead or mercury are used. And to bleach jeans, chlorine is used. These chemicals also enter the basic and drinking waser.

Another point: In the fashion industry, extremely bad working conditions often prevail. The workers get too low wages, are not health insured and often come in contact with the chemicals used in jeans production. A big problem is, for example, the so-called sandblasting, which is required for the used effect. Here, sand is shot at the fabric under high pressure. Since the workers rarely wear a breathing mask, this can lead to severe lung damage or fatal silicosis (dust lung).

Read also: Sustainable fashion: We're crazy about these fair fashion labels now

But there is another way. This is proven by labels that pay attention to fair wages, occupational safety measures, the use of biological materials and sustainable production processes. Sustainable jeans are made from organic cotton grown without harsh chemicals. This prevents pollution of the air, water and soil. In addition, production methods are used in which a large amount of water and energy can be saved.

Sustainable fashion: how do I recognize fair jeans?

You want to shop more consciously, but you don't know exactly how to recognize sustainable jeans? Unfortunately, it is not always that easy to see who really offers sustainable fashion and who only does green washing. Our tip: Have a look at the clean clothes at. There you will find tips on how to recognize fair fashion and you can find out more about the various brands.
You can usually recognize sustainable jeans by the IVN Best seal, the Fairtrade seal (Fairtrade Cotton) or the GOTS (Global Organic Textile Standard) certification. Also make sure that the jeans are made from 100% organic cotton. The more organic cotton was used for production, the more sustainable the piece. For example, jeans made from recycled denim or where only natural dyeing techniques are used are also sustainable.

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These 5 jeans labels produce fairly

1: poor angels

The Cologne-based fashion label Armedangel has committed itself to the guidelines "Eco and Fair " and has been proving since 2007 that fashion can be sustainable and super stylish at the same time.
Under the category "Detox Denim " you will find jeans that are made from organic cotton according to GOTS standards. In addition, Armedangels only uses artificial indigo, which means that no harmful heavy metals get into the wastewater during the dyeing process. The fabrics are also only bleached with modern laser and ozone washing technology, for which 85 percent fewer chemicals are used and 67 percent water and 62 percent energy are saved. In addition, the label completely dispenses with leather patches and instead uses Jacron labels made of paper. For this reason, the jeans can also carry the "PETA-Approved Vegan" logo of the animal rights organization PETA.
Whether skinny or wide cut - Armedangel offers jeans in all possible cuts and designs, so that there is a suitable model for every taste. In addition to jeans, there are also many other beautiful clothes that are definitely to be discovered.

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A post shared by ARMEDANGELS (@armedangels) on Oct 4, 2020 at 3:00 PM PDT

Read also: Second hand clothing: That is why we should buy used fashion much more often

2: nudie jeans

The Swedish label Nudie Jeans also focuses on sustainability, environmental protection and fair production conditions. Nudie Jeans bears the GOTS seal of approval and produces exclusively with recycled materials and cotton, which is 100% organically grown. The brand is also a member of the non-profit organization "Fair Wear Foundation ", which works for better working conditions in the textile industry.
At Nudie Jeans, you can also bring your discarded, broken pants back so that they can be recycled and used in new denim products. The jeans designs are casual and timeless and go perfectly with the trendy Scandi look.

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A post shared by Nudie Jeans Co (@nudiejeans) on Jul 27, 2020 at 6:06 am PDT

3: Kings of Indigo

Another fair label that produces sustainable jeans is the Dutch brand "Kings Of Indigo ". Kings Of Indigo used for making only recycled cotton from old second hand clothes, organic cotton or linen.
In addition, the Eco-Brand does without the use of environmentally harmful production methods and the use of dangerous chemicals such as chlorobenzenes, azo dyes or heavy metals. This makes it possible, for example, to wash with up to 50 percent less water. Since the end of 2019, the denim collection has also had the "PETA-Approved Vegan" logo.

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A post shared by kingsofindigo (@kingsofindigo) on Oct 22, 2020 at 1:24 AM PDT

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4: RE / DONE

The next sustainable brand that you should definitely know is RE / DONE. RE / DONE is actually not a real jeans brand, rather the label is known for upcycling traditional jeans brands like Levi's.
And this is how it works: The designers at RE / DONE take old Levi's jeans completely apart and give them a new look with embroidery, patches or recoloring. In addition, the cuts are adapted to current jeans trends. Thus, no two models are alike, which is more than ingenious.
Of course, the makers also take care not to use any toxic chemicals and to use as little water as possible. We think: RE / DONE is sending a great signal against the mass-produced goods that are constantly being produced all over the world.

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A post shared by RE / DONE (@shopredone) on Jul 10, 2020 at 12:00 PM PDT

5: Kuyichi

The sustainable jeans label Kuyichi has been around since 2001. The label was founded on a trip to Peru. There the founders were shocked to see how much poverty and what pollution there is in the country.
Without further ado, they began to work with local cotton farmers and, through fair working conditions, encouraged them to produce organic cotton and to avoid toxic chemicals. In addition to using organic cotton, Kuyichi also relies on the reuse of recycled denim parts.

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A post shared by KUYICHI (@kuyichipuregoods) on Oct 25, 2020 at 1:12 PM PDT