Sustainable fashion: We are now crazy after these fair fashion labels

Sustainable, fair, environmentally conscious and yet super stylish. Sustainable fashion is currently all the rage. We'll show you the coolest eco-fashion labels.

Better environmental awareness is a big issue around the world right now. And sustainability is also playing an increasingly important role in the fashion world. No wonder that numerous fashion labels are currently springing up that offer beautiful AND fair fashion.
Anyone who thinks of boring eco looks now is absolutely wrong. Because sustainable fashion not only protects our planet and is produced under fair working conditions, but can also look really cool. Here come the most beautiful eco-fashion labels that prove that fashion can be beautiful and fair at the same time.

What does sustainable fashion mean?

Sustainable fashion labels almost exclusively use organic and recyclable materials such as organic cotton, lyocell and natural fibers for their range. They also pay attention to socially acceptable working conditions, fair wages and also refrain from using animal products such as fur or leather.

A sustainable production process is also important to fair brands. This is to reduce harmful chemicals and prevent pollution of the air, water and soil. By using sustainable manufacturing processes, resources can also be saved and preserved.
Some of the green fashion labels also focus on traditional craftsmanship and only work with fabrics that would normally end up in the trash.

Sustainable fashion: how do I recognize fair labels?

Many consumers would like to shop more consciously. The problem: It is often not so easy to see who really offers sustainable fashion and who only does green washing to improve their image.

Our tip: Have a look at the clean clothes at. There you will not only find tips on how to recognize fair fashion, but you can also find out about the various brands.
You can get a quick overview of sustainable fashion and online shops that only offer fair products here:

1: Ecoalf

Check out this post on Instagram The sweater ‘Heidi ’ is now available in our e commerce. With the claim of Ecoalf. becausethereisnoplanetb

A post shared by ECOALF (@ecoalf) on Mar 27, 2018 at 9:29 am PDT

True to the motto "Because there is no Planet B ", the Spanish label Ecoalf fully concentrates on the reuse of raw materials and the liberation of the oceans from plastic waste.

Ecoalf works with an international network to get the high quality recycled raw materials. For example, 250 boats a day bring a total of 1.3 tons of marine litter ashore for the fashion label. And even fishermen give their old nets to Ecoalf instead of throwing them into the sea.

In the Ecoalf range you will find clothing, accessories and shoes for women and men: the "Ocean Waste " sneaker, which does not require any toxic glue and is made from recycled plastic bottles and algae, down jackets made from innovative materials such as Primaloft, flip-flops old car tires or swimwear made from recycled PET bottles that are fished out of the sea in Thailand.

2: avocado store

Check out this post on Instagram Cold, warm, then cold again - right now the weather is going crazy. We have the perfect transitional outfit for you: the stylish corduroy bomber jacket with the matching skirt. On cool days with tights, on warm days like today you can also do without them. How do you like the look? avocadostorestyle avocadostore sustainablefashion itsallaboutgreen greenlifestyle cord transitionoutfit

A post shared by Avocadostore ( on Oct 17, 2018 at 8:13 am PDT

Avocado is now one of the best-known and largest shops in Germany for eco fashion and green lifestyle.
Here you will really find everything your shopping heart desires: from clothing and accessories such as bags and shoes for women, men and children, to body care and natural cosmetics, to decoration and other lifestyle products such as cookbooks.

Every product that is available at is sold, must meet at least one of these ten sustainability criteria:

  • Organic raw materials
  • Fair & Social
  • Durable
  • Recycled & recyclable
  • Made in Germany
  • CO₂ saving
  • Resource-saving
  • Pollution-reduced production
  • Cradle to Cradle
  • Vegan

3: Woodlike Ocean

Check out this post on Instagram We love going on adventures with you! ✨?⠀ Always looking on the bright side of the coast. ⠀ ⠀ Eco traveler @laura.Herd blending with the poolside vibes in our Wild Fox top.

A post shared by Woodlike Ocean Eco Swimwear (@wdlk) on Nov 30, 2018 at 5:52 am PST

If you are looking for sustainable swimwear, you will find it at Woodlike Ocean. What is special about the label: Woodlike Ocean's bikinis and swimsuits are made from old fishing nets and other waste that is found in the sea.
How it works? The material Econyl yarn, which cannot be distinguished from new nylon, is obtained from the fishing nets.
But Woodlike Ocean inspires us not only with its environmental friendliness, but especially with its modern and feminine designs. You shouldn't miss them for your next beach vacation.

4: Jan 'n June

Check out this post on Instagram Ok, since it's still cold outside, a little bit more of a winter look. This one is jannjune all over worn by beautiful @maridalor ? Coat and skirt are still available online. ??jannjunebabe

A post shared by JAN 'N JUNE (@jannjune) on Feb 20, 2018 at 8:09 am PST

The fashion label Jan 'n June was founded in 2014. The idea behind the brand: sustainable clothing that is still affordable and stylish.
And that's exactly what the two founders of the Hamburg label managed to do, because the designs are just super cool. Jan 'n June prefers to use various sustainable materials such as GOTS-certified organic cotton, recycled polyester and polyamide as well as Tencel for the range. Production is also carried out in a small family company in Wroclaw, Poland.

Anyone who likes minimalist and Nordic-inspired pieces should definitely take a look at Jan 'n June.

5: mud jeans

Check out this post on Instagram Roadtrip tip: Go off-the-beaten-path, take a good friend, the Straight Mimi (left) and the Skinny Hazen in Sea Stone and we asure you that you will feel like a group of cowgirls ready to conquer the world.

A post shared by MUD Jeans (@mudjeans) on Jul 9, 2018 at 11:04 am PDT

You guys are crazy about cool jeans? Then you should definitely know the label Mud Jeans. Because the styles of the Dutch fashion label not only look super cool, they are also right at the forefront when it comes to sustainability.

Mud Jeans simply turns old jeans into new ones by cutting the old models into fibers and reprocessing them into new fabric with organic cotton. In addition, up to 90 percent of the water used is recycled in the jeans manufacturing process. And all for a really fair price.

By the way: In addition to fashionable denim styles, you can also buy sustainable shirts and sweaters at Mud Jeans.

6: Nine to Five

Check out this post on Instagram ?last call for sale ? we have a wonderful sunny summer and still some georgeus shiny silver leather peaces left. Check your size and shine together with us ?☀️ ninetofive sustainable conscious clean classics sale shoes bags belts minimal effortless style simplicity ecofashion slowfashion ecofriendly leathercraft consciousfashion handcrafted minimalstyle fashion blogger_de inspiration styleblog fairfashionblogger fairfashion capsulewardrobe minimalism

A post shared by ▪️ NINE TO FIVE ▪️ (@_nine_to_five_) on Aug 9, 2018 at 6:52 am PDT

Nine to Five is a fashion label from Hamburg that specializes in leather shoes, handbags and accessories. The products are largely based on vegetable and chromium-free substances.
In addition, organic fish leather is often used here. This is made from old fish skin that would normally be disposed of as a waste product.

The styles are classic and modern at the same time. There are, for example, booties with a star print, lace-up shoes in a metallic look, but also clean models in black. In addition, you can currently find hip belt bags and mega beautiful waist belts in the range of Nine to Five.

These styling tricks cost nothing!

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Video by Jane Schmitt