Time for curves: These plus-size models are mixing up New York Fashion Week

"We believe that all women should be seen and celebrated equally."

Twice a year, New York Fashion Week is one of the biggest events in the fashion metropolis. Designers and fashion experts gather to examine the latest trends and must-haves for the coming season - and they are mostly presented by absolute top models who glide down the catwalks with long legs and super slim figures. But this year one brand has set itself the task of shaking up that top model tradition a little.

ImNoAngel meets PlusIsEqual. Could NYFW get any better? pic.twitter.com / bWOuuim8uf

- Lane Bryant (@lanebryant) September 13, 2015

'Lane Bryant ' - the brand that was responsible for the ImNoAngel campaign some time ago - would like to use the motto "It's Time For Change " (in German: "It's time for change ") Bring more diversity in terms of figures and body shapes to the fashion week catwalks. That is why the well-known plus-size models Ashley Graham, Candice Huffine, Precious Victoria Lee, Georgia Pratt, Justine Legault and Sabina Karlsson present their curves in the new campaign.

It all started with a mysterious advert in the September issue of Vogue. There, the silhouettes of the curvy ladies together with the hashtag PlusIsEqual (in German: "Plus is the same ") indicated that something really big was about to happen. And that's how it is: At New York Fashion Week, PlusIsEqual is represented on events, posters and social media in order to spread the positive message in the fashion industry. The aim is to create a movement for more acceptance and diversity.

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Plus-size model Ashley Graham explains in an interview with the 'Huffington Post ' why this movement is so important: "Everyone deserves to feel equally represented. PlusIsEqual shows fuller women that they are accepted and represented and that they are also a priority in the fashion industry. We definitely still have a long way to go, but campaigns like this one are designed to raise people's awareness of more body and figure diversity and spark important discussions. I am grateful to be part of such an influential movement."

© Twitter / Lane Bryant

The 'Lane Bryant' brand itself also makes a clear statement on its website: 'We believe that all women should be seen and celebrated equally."

We couldn't have said it any better! A great campaign that we support 100 percent. Ladies, accept, love and celebrate your bodies exactly as they are!

Even with gofeminine: models that don't conform to the norm